HubSpot vs Semrush: free plans compared
Both are in AI Marketing. Here is what each gives you for free, from the vendors’ pricing pages, with the date we last verified each offer (latest ).
- HubSpot
- HubSpot is a customer platform with marketing, sales, service, content and CRM software. Its free tools let small teams capture and email leads and measure results.
- How to get HubSpot freeFree HubSpot alternatives
- Semrush
- Semrush is a platform for growing and measuring brand visibility across AI search, SEO, PPC and social. Semrush is now part of Adobe.
- How to get Semrush freeFree Semrush alternatives
 |  | |
|---|---|---|
| Free plan |
|
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| How long it's free | Free forever | Free forever |
| Best for | Send email campaigns, Do SEO & keyword research, Find leads & do sales outreachSmall businesses, Marketers, Startups | Do SEO & keyword research, Write articles & copySEO specialists, Marketers, Agencies |
| How to get it free | Free account · email, Google, Apple or Microsoft
| Free account · email or Google
|
| Free offer verified |
HubSpot vs Semrush: common questions
- Is HubSpot or Semrush free?
- Both have a free option. HubSpot has a free plan: Free $0/mo for up to 2 users (checked 2026-10-18). Semrush has a free plan: 10 reports/day, 1 demo project; 7-day Pro trial (checked 2026-10-18).
- Which free plan includes more?
- It depends on what you need; here is what each free plan includes. HubSpot: Up to 2 users (source: hubspot.com, checked 2026-10-18). Semrush: 10 reports per day across tools; 1 demo project (source: semrush.com, checked 2026-10-18).
- How do I get each for free?
- HubSpot: Sign up with Google, Microsoft, Apple or email; Use HubSpot's free tools (up to 2 users) (checked 2026-10-18). Semrush: Sign up with Google or email; Use the Free plan (10 reports a day) (checked 2026-10-18).
