HubSpot vs Mailchimp: free plans compared
Both are in AI Marketing. Here is what each gives you for free, from the vendors’ pricing pages, with the date we last verified each offer (latest ).
- HubSpot
- HubSpot is a customer platform with marketing, sales, service, content and CRM software. Its free tools let small teams capture and email leads and measure results.
- How to get HubSpot freeFree HubSpot alternatives
- Mailchimp
- Mailchimp (by Intuit) is an email and SMS marketing platform with automations, templates, forms and audience analytics. Paid plans add generative AI features and more sends.
- How to get Mailchimp freeFree Mailchimp alternatives
 |  | |
|---|---|---|
| Free plan |
|
|
| How long it's free | Free forever | Free forever |
| Best for | Send email campaigns, Do SEO & keyword research, Find leads & do sales outreachSmall businesses, Marketers, Startups | Send email campaignsSmall businesses, E-commerce stores |
| Limitations | Not in our data |
|
| How to get it free | Free account · email, Google, Apple or Microsoft
| Free account · email or Google
|
| Free offer verified |
HubSpot vs Mailchimp: common questions
- Is HubSpot or Mailchimp free?
- Both have a free option. HubSpot has a free plan: Free $0/mo for up to 2 users (checked 2026-10-18). Mailchimp has a free plan: Up to 250 contacts (checked 2026-10-18).
- Which free plan includes more?
- It depends on what you need; here is what each free plan includes. HubSpot: Up to 2 users (source: hubspot.com, checked 2026-10-18). Mailchimp: Up to 250 contacts (source: mailchimp.com, checked 2026-10-18).
- How do I get each for free?
- HubSpot: Sign up with Google, Microsoft, Apple or email; Use HubSpot's free tools (up to 2 users) (checked 2026-10-18). Mailchimp: Sign up with Google or email; Choose the Free plan (up to 250 contacts) (checked 2026-10-18).
